Brave Software (the company that owns the Brave browser) announced advertising on its search engine Brave Search, but promised that the ads on Brave Search will protect privacy and will not track users of the search engine.
In Brave Search’s search results, ad-served search results are marked with very clear ads to distinguish them from organic search results. The “ad icon” is displayed to the right of the Brave Search ad, this feature is currently in beta, so the icon also has a Beta label attached to it. Also, only text ads will be shown on Brave Search during the beta phase.
Brave promises ads will not track or profile users. The company revealed that its Search Ads uses only three types of information to show ads on Brave Search: search query, country, and device type. In theory, search behavior and search content will contain a lot of identifiable user information, but Brave said that its search engine “does not retain any type of user search data.” In other words: Brave Search is going back to the classic days of internet advertising, where ads were displayed based on the page or website theme.
Brave Search users who don’t want to see ads in their searches need to subscribe to Search Premium, which costs $3 per month and will provide ad-free search results on Brave Search.
At the end of 2021, Brave browser has doubled the number of monthly active users for the fifth consecutive year. Its monthly active users increased from 24 million at the end of 2020 to 50.2 million, and its daily active users exceeded 15.5 million. High-speed growth period, with an annual growth rate of 400%.
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