Adobe has announced the acquisition of well-known design platform Figma for approximately $20 billion (half cash and half in stock).
ThisBig news in the design and development world, especially since Figma has been competing fiercely with Adobe’s product line in recent years.
Founded 10 years ago, Figma is an online design collaboration tool platform. In recent years, it has become a royal tool for many large manufacturers. For example, Microsoft has thousands of designers and developers using Figma to build tools such as Office and Windows. . Second, Google, Oracle, Salesforce, and Twitter are its regular customers.
Adobe has a series of graphics/video editing tools such as Photoshop, Premiere, and After Effects. This series of software is Adobe’s revenue pillar, contributing about 60% of the company’s revenue.
Figma is Adobe’s largest acquisition ever. Adobe has been working hard to enter the field of online collaboration, such as the launch of the Photoshop Express application, users can edit images directly on the website. However, the plan has been hit by startups such as Figma, photo and video editing software Lightricks and online graphic design tool Canva. In desperation, Adobe had to resort to the unique skills of a big company: “Acquisition if the competition is not enough”, and successfully brought Figma under its command.
After the deal, which is expected to close in 2023, Figma will continue to exist as a standalone product, and Dylan Field, one of the company’s founders, will continue to lead the Figma team, reporting to David Wadhwani, president of Adobe’s digital media business. The two companies will continue to operate independently until the transaction closes.
Of course, this transaction also depends on the face of the regulators and Figma shareholders. Figma shareholders should have no opinion. After all, “Adobe gave too much”, but the regulators will definitely find fault. After all, the merger of leading companies in the same field exists. risk of monopoly.
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